Spotlight: Sports
This is your moment. Make history.
The sports industry will be worth over $600 billion by 2030. Since 2019, the Entertainment Lions for Sport have set the benchmark for creativity in this fast-moving space.
Don’t give us an ad campaign, we want entertainment that can compete with the likes of EA Sports and ESPN.
Jimmy Smith
Chairman, CEO and Chief Creative Officer – Amusement Park Entertainment
2025 Entertainment for Sport Jury President
Explore some Lion-winning Sport work
Winning Isn't Comfortable
WIEDEN+KENNEDY, PORTLAND / NIKE / 2025
Signed By Fanatics
FANATICS, NEW YORK / FANATICS / 2025
OBSESSION
BIGTIME CREATIVE SHOP, RIYADH, RIYADH SEASON, 2025
KYIKATEJÊ
AREA 23, AN IPG HEALTH COMPANY, NEW YORK, GAVIÃO KYIKATEJÊ FOOTBALL CLUB, 2025
FOOTBALL LOVER FM
BETC, PARIS, SO FOOT, 2025
It's part of the Game
MULLENLOWE UK, LONDON / DIRT IS GOOD / 2025
Watch last year’s Inside the Jury Room
Start your sports journey here
Learn about the Lion
Find out everything you need to know about entering the Entertainment Lions for Sport.
Learn more about LIONS Sport
LIONS Sport is a new two-day programme for anyone involved in the business of sport marketing.
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