The AWARDS
The global benchmark for creative excellence
The Cannes Lions Awards
Nine tracks reflect the breadth of disciplines across the global branded communications industry. They provide a structure to navigate the Cannes Lions Awards, talks, learning experiences and expanding digital platform.
Encompassing 28 specialist awards, the tracks will help you find the right category for your creative work at Cannes Lions.
Cannes Lions is accepting awards entries from 20 January 2022.
Awards Tracks
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Craft
Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.
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Experience
Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences - captivating audiences at every touch point.
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Engagement
Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture.
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Strategy
Celebrating commercial effectiveness, strategic planning and creative application of solutions to unlock growth and measure impact.
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Classic
The big creative idea - where work is brought to life through the long-standing yet ever-evolving fundamentals of image, sound and storytelling.
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Health
Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.
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Good
Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.
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Entertainment
Celebrating creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.
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Titanium
Celebrating provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.
What's new in 2022
Find out more about new award categories and updates for the 2022 Cannes Lions Awards.
Want to get started on your entries?
You'll find all the information you need to enter in our Awards support, including the Entry Kit, FAQs and information on key dates.
“Winning at Cannes Lions puts you among the world’s elite, and I believe shows our best work is still ahead of us."
Patrick Hickey
CEO, Rothco (part of Accenture Interactive)
Relive the 2021 Cannes Lions Awards ceremonies
In 2021, the five Awards ceremonies were streamed live from Cannes, hosted by Juan Señor and followed by analysis of the work from the jury and interviews with the makers of the winning work. LIONS members have access to this and so much more.
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