The big creative idea – where campaigns are brought to life through brilliant partnerships, people and storytelling.

• Design Lions
• Film Lions
• Mobile Lions
• Outdoor Lions
• Print & Publishing Lions
• Radio & Audio Lions
• Titanium Lions

Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.

• Digital Craft Lions
• Film Craft Lions
• Industry Craft Lions

Celebrating creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.

• Entertainment Lions
• Entertainment Lions for Sport NEW
• Entertainment Lions for Music

Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences - captivating audiences at every touch point.

• Brand Experience & Activation Lions
• Creative eCommerce Lions

Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.

• Glass: The Lion for Change
• Sustainable Development Goals Lions

Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.

• Health & Wellness Lions
• Pharma Lions

Celebrating commercial creative effectiveness and the techniques used to measure and impact branded communications.

• Creative Effectiveness Lions

Showcasing the conception and application of product development, business transformation and the new data-driven, tech-enabled creativity re-shaping the conversation between brand and consumer.

• Innovation Lions

The insight, strategy and planning enabling brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention.

• Creative Data Lions
• Creative Strategy Lions NEW
• Direct Lions
• Media Lions
• PR Lions
• Social & Influencer Lions