The Print & Publishing Lions celebrate creativity in circulation.
Entries will need to demonstrate ideas that leap off the page. That is, work that exhibits ingenuity and outstanding craftsmanship in published media. Criteria considered during judging will predominantly be the idea and the execution.
Print & Publishing Lions Category Sections
A. Print & Publishing: Sectors
The same entry can be submitted only once in this section.
A01Food & Drink
All food and drinks.
Beauty, cleaning products, other household goods, other FMCG.
Pharma, OTC drugs, wellness.
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.
Vehicles, other automotive.
Retail, eCommerce, restaurants, fast food.
Travel, tourism, transport.
Live events, museums & galleries, gambling, sports, gaming, other recreation.
A09Media / Entertainment
Music, film, television, publications & media, books, news, digital platforms, other media.
A10Consumer Services / Business to Business
Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.
A11Not-for-profit / Charity / Government
Government, public information, other not-for-profit, military, charities, non-profit.
A12Corporate Social Responsibility (CSR) / Corporate Image
Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
The creation of original printed or published media, including books, magazines, covers and digital publications. The same entry may be submitted more than once in this section. At the point of entry, please specify whether the entire publication or the cover only is being submitted.
Books and magazines created for commercial or promotional purposes, to increase brand visibility or profile.
B02Publications for Charity / Not-for-Profit
Books and magazines created on behalf of charities, non-profit organisations, public sectors or NGOs.
C. Innovation in Print & Publishing
Innovative use of the print & publishing mediums to communicate a brand’s message. Creativity that enhances and reinvigorates the consumer's’ experience.
C01Adapted Print & Publishing
Print ads which have been modified or adapted to have physically active elements.
C02Innovative Use of Print & Publishing
For non-traditional and innovative print ads. This may include print ads with digital and interactive elements including downloadable applications, QR codes, augmented reality and NFC. Print ads which have used the medium they are featured in in an innovative way.
Find the right categories for your work
Just answer a few simple questions about your work and The Category Picker will suggest the most appropriate places to submit your ideas.
Co-founder, CEO & Chief Creative Officer, Altmann + Pacreau
Olivier Altmann is the co-Founder of the independant agency ALTMANN+PACREAU. He started his career in 1987 as a copywriter. In 1998, Olivier co-founded BDDP & Fils that was ranked the 6th best agency in the world by the Gunn Report. He then joined Publicis Group in 2004 as Worldwide Chief Creative Officer. Under his leadership, Publicis Worldwide was rated the 2nd best network in Europe, the Gunn Report ranked Publicis Conseil N°1 advertising agency in France, and Olivier as the 4th best Chief Creative Officer in the world. Mid 2014, Olivier Altmann launched his own agency with Edouard Pacreau: ALTMANN+PACREAU. In 2016, ALTMANN+PACREAU was voted Young Agency of the Year and won the French outdoor Grand Prix. Olivier has won numerous awards including Cannes Lions, Clio's, One Show, Eurobest Grand Prix, D&AD...He chaired the Cannes Lions jury in 2011 and was the President of the French Art Directors Club. Since 2015, Olivier is the President of the French advertising delegation. According to Shots, Olivier is one of the 15 most influential Creative Leaders.
Partner & Executive Creative Director Mother United Kingdom
Creative Director PS21 Spain
Fouad Abdel Malak
Executive Creative Director TBWA\RAAD United Arab Emirates
Creative Director Wieden + Kennedy The Netherlands
Chief Creative Officer Grey Argentina
Managing Director Creation & Partner Loved Germany
Monique Lopes Lima
Director of Special Projects Africa Brazil
Chief Creative Officer M&C Saatchi Abel South Africa
Senior Director Creative Production Nike United States
Past winners of the Print & Publishing Lions
2018 · AFRICA for AB InBev
Grand Prix PRINT AND PUBLISHING > INNOVATION IN PRINT & PUBLISHING > INNOVATIVE USE OF PRINT
Rumor has it that a picture is worth a thousand words. These pictures are treasures that represent the brand’s legacy on music. But, although they are part of Budweiser’s history, the brand cannot show them. Budweiser never asked or payed for these pictures, and that’s the beauty of it. We wanted to keep it this way. So, instead of promoting them, we decided to simply give people the directions to find each of these pictures by themselves, in their natural habitat: Google.