Entertainment Lions for Music

The Music Lions celebrate creative musical collaborations and original music content.

Entries will need to demonstrate original production, promotion or distribution of music for brands; work where a recording artist or platform is innovatively leveraged to communicate with consumers. There is no overall limit to how many times the same piece of work can be entered into Entertainment Lions for Music as long as the categories chosen are relevant.

Entertainment Lions for Music Sections

A. Music Content
Original music content to promote a track, album or artist.
- A01 Excellence in Music Video
  
  The jury will consider exceptional examples of original music videos.
- A02 Excellence in Interactive Music Video
  
  The jury will consider exceptional examples of original music videos with interactivity at their core, including VR or mixed reality music videos.
- A03 Brand or Product Integration into Music Content
  
  Relevant and symbiotic brand integration into music videos or other music content.
B. Community
Initiatives to promote a track, album or artist, created to engage new or existing fans.
- B01 Music Live Experience
  
  The design and production of experiences with music at its core. This might include concerts, stunts, installations and activations.
- B02 Fan Engagement / Community Building
  
  Strategic initiatives designed to engage, build and/or maintain an artist’s fanbase/community that may result in an enhanced brand affinity. Community activity (passive fans vs active fans), engagement levels and the appropriateness of targeted conversation/ communication directed at active/non-active users will all be considered.
C. Innovation in Music
Creative use of music platforms and technology for a brand or artist. Focus will be placed on the creative application of technology to enrich a brand’s content and its product or service.
- C01 Use of Music Streaming Platform or Video Hosting Service
  
  Creative use of music streaming platforms or video hosting service and playlist strategies to promote a brand or an artist.
- C02 Use of Music Technology or Innovation
  
  Creation or use of apps, devices, and new technology in the promotion of a brand or an artist.
D. Excellence in Music
Collaboration between a brand and music artists to co-create and develop entertaining and engaging content to further a brand’s reach, increase awareness and drive business.
- D01 Use of Original Composition
  
  The impact and success of original music compositions, created specifically for a brand’s use. The artistic achievement of the track itself will be considered as well as its successful use in branded communications.
- D02 Use of Licensed / Adapted Music
  
  Placement of a track that has been licensed or adapted by, but not specifically created for, a brand for use in it's communications. The sourcing and suitability of the music for the brand will be considered.
- D03 Artist as a Brand or Cause Ambassador
  
  Collaborations between a brand or charity/non-profit organisation and music artists to increase a brand's reach or awareness for a cause. Entries in this category should demonstrate how the brand's spokesperson/ambassador played an integral part in the building of the brand persona.
- D04 Artist Associated Event or Stunt in Partnership with a Brand or a Cause
  
  Collaborations between a brand or charity/non-profit organisation and an artist to co-create entertaining and engaging live content to increase a brand's reach and awareness and drive business. Including but not limited to concerts, tours, festivals, sports events, exhibitions, publicity stunts and other brand activations.
- D05 Production of Exclusive Artist Content in Partnership with a Brand or a Cause
  
  Collaborations between a brand or charity/non-profit organisation and a music artist to produce exclusive content to increase the brand's reach and awareness.
- D06 Excellence in Music / Brand Partnership
  
  Exceptional strategic partnerships between brands and music artists that mutually benefit everyone involved.
- D07 Brand Endorsement / Partnership for Artist Breakthrough
  
  Collaborations between a brand and an upcoming artist to raise the artist's profile. Entries will need to demonstrate a progression in the artist's reach and fanbase.

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The Entertainment Lions for Music

Music Consultant/Board Director/Publisher
Paulette Long
United Kingdom

Paulette Long OBE has worked within the music industry for 35+ years. She began her career in music PR and artist management, before moving on to work for independent publisher Westbury Music. As a director, Paulette worked in all areas of publishing, from licensing/business affairs, to accounts/A&R. Paulette also worked for an independent record label and handled the music accounts for an advertising agency. Former deputy chair of PRS for Music, Paulette currently serves as a board director for The MPA, ambassador and former vice chair of the PRS Foundation and trustee of the PRS Members Fund. A founding member of ADMM, who successfully created the UK Music industry?s first Diversity Charter, Paulette currently sits as co-chair of the UK Music Diversity Task Force and co-chair of the BPI Diversity Committee. In2016, Paulette was added to Music Week?s ?Women In Music Roll Of Honour? and later that year received an OBE for services to the music industry. Former Cannes Lions Jury Member, Paulette more recently received the prestigious BASCA (The Ivors Academy) Gold Badge Award.

Past winners of the Entertainment Lions for Music

JAY-Z "Smile"

2018 · Roc Nation for RocNation

Grand Prix ENTERTAINMENT FOR MUSIC > MUSIC CONTENT > EXCELLENCE IN MUSIC VIDEO

Director Miles Jay wanted to tell Gloria’s story, raising her kids in the Marcy Projects in the 1970’s. Gloria’s heart was torn between being a mother and embracing her sexual identity. Ultimately, she made a sacrifice to choose her family over her sexual preference to raise her children. Through this story we realize how Gloria’s struggle with her sexuality inadvertently showed Jay how to go through adversity with a smile.

Entertainment Track Lions