Entertainment Lions for Music

The jury will consider exceptional examples of original music videos.

The jury will consider exceptional examples of original music videos with interactivity at their core, including VR or mixed reality music videos.

Relevant and symbiotic brand integration into music videos or other music content.

The design and production of experiences with music at its core. This might include concerts, stunts, installations and activations.

Strategic initiatives designed to engage, build and/or maintain an artist’s fanbase/community that may result in an enhanced brand affinity. Community activity (passive fans vs active fans), engagement levels and the appropriateness of targeted conversation/ communication directed at active/non-active users will all be considered.

Creative use of music streaming platforms or video hosting service and playlist strategies to promote a brand or an artist.

Creation or use of apps, devices, and new technology in the promotion of a brand or an artist.

The impact and success of original music compositions, created specifically for a brand’s use. The artistic achievement of the track itself will be considered as well as its successful use in branded communications.

Placement of a track that has been licensed or adapted by, but not specifically created for, a brand for use in it's communications. The sourcing and suitability of the music for the brand will be considered.

Collaborations between a brand or charity/non-profit organisation and music artists to increase a brand's reach or awareness for a cause. Entries in this category should demonstrate how the brand's spokesperson/ambassador played an integral part in the building of the brand persona.

Collaborations between a brand or charity/non-profit organisation and an artist to co-create entertaining and engaging live content to increase a brand's reach and awareness and drive business. Including but not limited to concerts, tours, festivals, sports events, exhibitions, publicity stunts and other brand activations.

Collaborations between a brand or charity/non-profit organisation and a music artist to produce exclusive content to increase the brand's reach and awareness.

Exceptional strategic partnerships between brands and music artists that mutually benefit everyone involved.

Collaborations between a brand and an upcoming artist to raise the artist's profile. Entries will need to demonstrate a progression in the artist's reach and fanbase.