Work created for a non-regulated branded product, service, therapy or company.
Only work for products or services that are utilised by specific practitioners and patient groups in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional can be entered into C. Non-Regulated.
If you wish to enter an OTC or general wellbeing product or service, please see Health & Wellness Lions.
C01 Product or Service Promotion: Direct to Patient.
Direct to patient work created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional.
Choose your Pharma mediums from the list below.C02 Product or Service Promotion: Healthcare Professional.
Work targeted directly to healthcare professionals created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional.
Choose your Pharma mediums from the list below.C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Work created to raise awareness and understanding of a disease or medical condition, change perceptions or overcome social stigma.
* Choose your Pharma mediums from the list below.C04 Healthcare Professional Engagement.
Work aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programmes associated with the development and distribution of research and treatment options.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional
Choose your Pharma mediums from the list below.
C05 Patient Engagement.
Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services, psychosocial support services.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional
Choose your Pharma mediums from the list below.C06 Innovative Use of Technology: Patient or Healthcare Professional.
Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not limited to the treatment, diagnosing and data collection of patients; technology; software and hardware; clinical trial tools, treatment products, etc.
* Pre-development ideas/concepts are not eligible. Entrants must be in a position to fully demonstrate the technology.
Choose your Pharma mediums from the list below.