Welcome to the Young Lions Live Award for anyone aged 18-30 years old. Creativity is extraordinary. It’s a fundamental part of being human. It advances business, it develops people and it shapes society. But some policy makers need some convincing. Now is your chance to change their minds. Use your creative superpower to change the world for a future generation.

Congratulations to the Winners

Student-Made Textbooks
Padcha Tanviruch & Panchika Sausanga
CJ Worx
Thailand

Play

Shortlist

Fake it till they make it
Fabian Lange & Massimiliano Laier 

The Guardian 2025 
Florencia Luna & Sergio Marquez Perez 

TEACH-TOK
Hernan Irarrazaval & Felipe Lagos 

The New Creative Times
José Miguel García & Emiliano Salmón

Einstein Policy
Juan Diego Rivera Pineda & Wilson Vela 

THE YOUNG YOUNG LIONS
Kauã Michelin & Mateus Maziero 

Young Nobel Prize
Kenta Tanaka &  Kei Konishi

The Homework Network
Mary Beatriz Gatchalian & Maria Bianca Bonjibod 

Creative Laws
Pedro Sattin & Guilherme Pinheiro

18 CREATIVE PEOPLE FOR OUR SOCIETY
Rina Niikura & Mariho Ssuzuki 

UNITED NATIONS ON CREATIVITY
Soleil Badenhop & Hiromi Dineros 

Little Creative Inc.
Tohko Kanzaki & Keita Matsumura 

GLOWING CRAYONS PROJECT
Yuki Shichijo 

Eligibility

The competition is open to individuals or teams of two and you must be aged between 18-30 years old. Please note you will be required to supply proof of age when registering. Winners receive a complimentary years subscription to The Work.

Competition Timings

Launch - 23 October

Deadline - 2 November [23:59 GMT]

Winners announced - 23 November

FAQ


When will the winner(s) be announced?
Winners will be announced on 23 November

What is the deadline to submit my entry?
You must submit your entry no later than 23:59 GMT on 2nd November

Can I have a deadline extension?
Unfortunately no deadline extensions will be granted.

Can I enter more than once?
Yes but each entry must be unique.

Which file types are accepted?
As we said in the brief how you capture the attention of policy makers is up to you, our entry system accepts jpg, mp3, mp4, mov, doc, docx, pdf, xls, xlsx, ppt, pptx

What should the 500 word description include?
Creative idea or insight
Description of the strategy, target audience, planning and approach
Explanation of implementation, integration, timeline and scale

How much does it cost to enter?
Nothing. There is no fee!

Am I eligible to enter?
Anyone aged between 18-30 can enter. You might be a student, working as a creative in an agency, a brand marketer, a coder, an artist etc etc. Everyone is welcome providing you are born on or after October 23, 1989.

Image rights
Entrant should have the requisite rights and licenses to use any third party content which is included in the entry. Where these rights have not been obtained we will not be able to showcase the entry.

The Jury

Hugo Veiga

Global Chief Creative Officer
AKQA, Brazil

Brittany Applegate

Senior Manager, Brand Engagement
Social Deviant, USA

Candace Kuss

Creative Brand Strategist
Digital Consultant

Caroline Michie

Creative Group Head
Saatchi & Saatchi Cape Town, South Africa

Cathy Collier

CEO
OMD, Canada

Diego Machado

Global Chief Creative Officer
AKQA, Brazil

Dinesh Sonak

Managing Director
ADCN | Club for Creativity, The Netherlands

Eduardo Marques

Chief Creative Office
Publicis, Spain

GuanHin Tay

Chief Creative Office
BBDO, Singapore

Joanna Uniwersal

Strategy Director
Ogilvy, Poland

Leon Liu

General Manager
Energy BBDO, China

Marc Landsberg

Founder & CEO
Social Deviant, USA

Nihal Abd El Aziz

General Manager
Magna Cairo, Egypt

Ori Mace

Managing Director
ACNE, Sweden

Pipo Morano

National Executive Creative Director
Maruri Grey, Ecudor

Sam Saunders

Chief Creative Officer
The CBD Guys & Canvino, Australia

Sergio Pollaccia

CEO
AMEN, Argentina

Shannie Mears

Co-Founder & Head of Talent
The Elephant Room, UK

Tania Baniotti

Director
Creative Ireland, Ireland

Takayuki Niizawa

Chief Creative Officer
Wunderman Thompson, Japan