Welcome to the Young Lions Live Award for creatives aged 18-30 years old. If you are ready to use your creativity for good and win a ticket to Cannes Lions International Festival of Creativity 2021, the Young Lions Live Award could be for you.

See the list of winners

How does it work?

In partnership with humanitarian organisation, the UNWFP, our brief calls for creative ideas that can help to rebalance the waste-starvation equation –encouraging people to waste less food and contributing to ending world hunger at the same time.

The briefing pack is now available and you’ll have up until 14 June to create a 90 second film and a 500 word description explaining your idea. Please note both must be in English though your film can be subtitled.

The competition is open to individuals or teams of two and you must be aged between 18-30 years old. Please note you will be required to supply proof of age when registering. Winners receive complimentary passes to Cannes Lions 2021.

About UNWFP 

The United Nations World Food Programme is the world's largest humanitarian organisation addressing hunger and promoting food security. It feeds over 100 million people a year and also plays a critical role in ensuring those people can also help feed themselves – delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. The UNWFP estimates that the pandemic will see more than a quarter of a billion people suffering acute hunger by the end of the year. This is a global issue that requires immediate attention from people across the world.


When will the winner(s) be announced?
On Friday 26 June as part of Lions Live, we will announce the winner(s) to the world.

What is the deadline to submit my entry?

You must submit your entry no later than midnight in your country on 14 June

Can I have a deadline extension?
Unfortunately no deadline extensions will be granted.

Can I enter more than once?
Yes but each entry must be unique.

Does my video need to be 90 seconds?
Your entry can be less than 90 seconds but it should not exceed 90 seconds in length.

What kind of video should I produce?
Judges are looking for a 90-second or less case film, describing your idea and detailing how any online executions could work. Your film can include visual or design elements and, if a TV spot or online video is part of your idea, you can include that, too.

What should the 500 word description include?
Creative idea or insight
Description of the strategy, target audience, planning and approach
Explanation of implementation, integration, timeline and scale

How much does it cost to enter?
Nothing. There is no fee!

Am I eligible to enter?
Anyone aged between 18-30 can enter. You might be a student, working as a creative in an agency, a brand marketer, a coder, an artist etc etc. Everyone is welcome providing you are born on or after Jun 27, 1989.

The Jury

Alvin Lim

Principal and Founder
GPB Shanghai

Daniel Perez

Creative Director
Serviceplan France

Daniela Ribeiro

Creative Director

Domenico Massareto


Johan Vakidis

Publicis China

Maxi Itzkoff

Co-Founder and CCO

Neisha Tweed Bell

Creative Lead

Oliver Handlos

Creative Director and Partner
Scholz & Friends

Pancho Cassis

Partner and Global CCO

Paul Shearer

Impact BBDO

Pedro Prado

Head of Creative
Leo Burnett

Sandra Bold

Global Creative Director
Publicis Milan

Saul Betmead de Chasteigner

Chief Marketing Officer
United Nations World Food Programme

Sinead Roarty

Creative Director
ex Wunderman Thompson

Tomás Ostiglia

Executive Creative Director
LOLA MullenLowe Madrid