Adelise Ashdown has spent twenty years at the intersection of brand, demand and client experience — believing all three must work together to justify marketing impact to the boardroom.

At JLL, she serves a dual role as Global Head of Brand and Client Experience and Regional Marketing Lead across sixteen Asia Pacific markets. She transformed client experience from an annual survey into an enterprise-wide listening framework, using data to directly inform strategy. She has led ambitious brand moments, including the launch of JLL Falcon — commercial real estate's first AI platform — and repositioned Iron Mountain to a purpose-led brand.

She believes the best B2B work is business to human — brave, emotionally resonant and built for real people making real decisions. Recently, that belief manifested as a 16-foot LED tower in Grand Central Terminal: an immersive brand statement in a category not known for making them.

A founding board member of the IAA's APAC B2B Advisory Council and two-time Effie winner, her work is recognised across the brand and performance divide.

Outside work, she explores the world with her two young daughters. She is based in Singapore.