Adriano Abdalla is Chief Creative Officer at PROS, bringing over 25 years of experience across advertising, digital, content, and PR.


His career reflects a consistent ability to evolve with the industry — from early roots in content to shaping creative output within some of Brazil’s most influential agencies, including F.biz, Wunderman, Tribal Worldwide, and VML.


Adriano has developed integrated campaigns for global and local brands, with work recognized at major international festivals such as Cannes Lions, Clio Awards, The One Show, London International Awards, New York Festivals, El Ojo de Iberoamérica, and Clube de Criação, among others.


He is a frequent juror at major award shows, including Cannes Lions, Effie LATAM, Effie Brazil, New York Festivals, Creativepool, Prémios Lusófonos da Criatividade, Lisbon Ad Festivals, and Clube de Criação, contributing to the evaluation of creative excellence across markets.


His experience also extends to the audiovisual industry, where he has worked as a film director and screenwriter, developing original projects for streaming platforms.


At PROS, he leads creative efforts focused on reputation, cultural relevance, and meaningful brand connections.