Alex Pineda

Chief Creative Officer, Horizon FCB

Alex Pineda is Chief Creative Officer at Horizon FCB, where he leads the agency’s creative vision across the MENA region and international markets. With over 20 years of experience, he has built a global career spanning Latin America, Europe, and the Middle East, developing work for brands including Visa, Centrum, Nissan, Louvre Abu Dhabi, KFC, Fortum, Emirates, Standard Chartered Bank, and McDonald’s.

Alex’s approach sits at the intersection of creativity and business optimization, with a focus on expanding creativity's role beyond traditional formats into areas such as technology, innovation, and sustainability. His work has been recognized at major international festivals, including Cannes Lions, D&AD, The One Show, Clio Awards, Dubai Lynx, Eurobest, LIA, New York Festivals, MadStars, The Loeries, WARC, Webby Awards, Effie Awards, Epica, Ojo de Iberoamérica, Lápiz de Acero, and Cresta.

He is also founding partner and teacher at NOGMA Creativity School, a leading creative institution in Colombia and Latin America, where he helps shape the next generation of creative talent. Beyond advertising, Alex is a comic book artist and writer, the creator of the graphic novel series ‘El Dorado: Myths and Legends.’

He believes in creativity as a force for positive change and has been recognized by the Ministry of Foreign Affairs of Colombia and the Embassy of Colombia in Abu Dhabi as one of the ‘Best Colombian Expats Around the World.’