Alvaro Rodrigues is the Founding Partnet and CEO/CCO of Made Brazil, part of Made Group, one of Latin America’s leading independent creative groups, with offices in Brazil, Mexico, Argentina and Colombia. Guided by its restless creative DNA, Established Since Never, Made continuously challenges conventions and pushes for ideas that drive real impact.

Before founding Made in Brazil, Alvaro built his career at some of the country’s most iconic agencies, including DM9, Africa, FCB and Ogilvy, shaping a strong foundation in creativity and brand building.

With more than 20 Cannes Lions in his career and previous jury experiences, he brings a unique balance between creativity and business. His approach combines strategic thinking and human insight to understand not only what should be awarded, but why certain brands, markets and ideas deserve recognition as a way to foster business through creative excellence.

Alvaro is a former President of the Brazilian Advertising Association (ABP) and the Creative Club of Rio de Janeiro (CCRJ), and is a member of the Brazilian Marketing Hall of Fame (ABMN).