Media

Amanda Morrissey

Amanda Morrissey
Media

Amanda Morrissey

Global President, iProspect and Chief Growth Officer, Media

iProspect and dentsu

GLOBAL

Biography

Amanda Morrissey is responsible for the iProspect agency and brand globally and works closely with leadership and teams in over 90 markets to deliver digital-first end to end media solutions for clients. As Chief Growth Officer for Media, she leads the commercial growth agenda across dentsu's media portfolio, shaping the strategies that unlock new client partnerships and at a global scale.

Skilled at leading through change, Amanda has teamed with local markets and area specialists to build and launch a new global agency proposition, one which brings together the science of performance marketing and the art of brand building. A champion for local nuance and culture, she has instilled a supportive and collaborative infrastructure of experts and teams across the globe, who work together at pace and at scale to accelerate both domestic and international client growth. Amanda re-launched iProspect as a new global agency in March 2021 with this new proposition, enhanced capabilities and a brand-new identity.

Related Lions Award

Creative B2B