Amy Mowafi is the founder and CEO of MO4 Network, the media company behind some of the Middle East’s most influential digital platforms, including CairoScene, SceneNow, SceneNoise, SceneHome, StartupScene, SceneStyled and more.

Over the past decade, she has played a defining role in reshaping the voice, tone, and visual language of digital media in Egypt and the wider Middle East, building platforms that cut through the polished sameness of traditional publishing with storytelling that is sharper, more culturally fluent, and unapologetically human. Under her leadership, MO4 has grown into a multimedia network reaching millions across the region every month through editorial, social, video, live experiences, and branded storytelling.

Alongside her work as a media founder, Amy is also a writer, former magazine editor, columnist, and author known for writing that is emotionally raw, incisive, and deeply self-aware. Her work spans long-form features, cultural commentary, interviews, and personal essays exploring identity, ambition, motherhood, marriage, power, and modern Arab womanhood. She also writes the widely read Substack MUM. CEO. WTF., where she documents the beautiful and brutal contradictions of building a business, raising children, staying creative, and trying to remain fully human while doing all of it at once.