Andre Athayde is a Strategic Partnerships and Business Development leader who bridges data-driven market intelligence with creative ecosystem growth across Latin America. With over a decade of experience at the intersection of technology and media, he specializes in scaling high-impact B2B alliances and driving revenue transformation for the region's top agencies and global brands.

Currently serving as an Agency Partner at Meta, Andre orchestrates complex joint business plans and Go-To-Market strategies, empowering the advertising industry to leverage Meta's adtech solutions for measurable business outcomes. Prior to his tenure at Meta, he spent over eight years at Kantar IBOPE Media, where his deep expertise in market analysis unlocked new revenue opportunities and shaped commercial strategies for major broadcasters and agencies.

A recognized voice in the Brazilian advertising landscape, Andre was nominated as Digital Advertising Professional of the Year at the prestigious Prêmio iBest 2025. He brings a seasoned, critical eye to evaluating creative effectiveness, having served as a three-time juror at the Effie Awards Brazil, as well as on the juries for the AMPRO Awards and the Prêmio Potências—Brazil's largest celebration of Black excellence.

Beyond commercial success, Andre is a dedicated advocate for equity in the tech industry. As the Black@ Lead for LATAM at Meta, he drives strategic initiatives that foster inclusive corporate environments and amplify underrepresented voices. A committed social mentor at SoulCode Academy, Andre champions the power of education to transform lives and reshape the future of the creative industry.