Outdoor

Anthony Eigbe

Anthony Eigbe
Outdoor

Anthony Eigbe

Chief Creative Officer, West Africa

TECNO Mobile Global

NIGERIA

Biography

Anthony is one of Africa’s most decorated creative leaders and the first Creative Director in Nigeria and West Africa to win a Cannes Lions. Twice named Nigeria’s Most Creative Person of the Year, he is known for ideas that drive business growth and shape culture in meaningful ways.

As Chief Creative Officer of TECNO Mobile West Africa, he leads the brand’s creative vision across multiple markets, steering its ambition to compete with global technology icons in both innovation and design. Previously, he served as Vice President, Creative and Communications at UAC of Nigeria, overseeing a diverse portfolio of legacy brands. His career cuts across digital, experiential, and traditional advertising, giving him a rare versatility in storytelling and brand building.

Anthony has led campaigns for over 80 brands, including DStv, Showmax, Pepsi, Glo, and Intel, earning recognition both locally and internationally. Under his leadership, agencies have won Agency of the Year twice at the Pitcher Awards, Independent Agency of the Year at the LUUM Awards, and more than 200 awards across LAIF, Pitchers, Loeries, and Cannes, with additional recognition from D&AD and the ANDYs.

Beyond his executive role, he mentors emerging creatives and shares industry insights through social content, some of which has gone viral.

Related Lions Award

Audio & Radio