Creative Director at Wieden+Kennedy São Paulo, Ary Nogueira has been shaping Brazilian and global brands for over two decades.

He began his career in Rio de Janeiro in 2003 and later moved to São Paulo, working at agencies such as AlmapBBDO, DM9DDB, FCB Brasil, Lew'Lara/TBWA, and Artplan. Throughout his career, he has created campaigns for brands including Nike, Budweiser, Volkswagen, Bayer, and PepsiCo, always exploring the intersection of culture, storytelling, and craft.

In 2020, he co-founded Gana, the first Brazilian agency with 100% Black professionals. As Partner and Co-CCO, he led projects that merged creativity and cultural impact, including the Spotify Original podcast Mano a Mano, hosted by Mano Brown.

His work has been widely awarded internationally, and he has served as a juror at leading global festivals.

Ary believes creativity goes beyond communication. It builds culture, shapes conversations, and creates lasting impact.