A storyteller who believes that goodness — not perfection — is what truly moves people.

Awing Chen is a strategic storyteller working at the intersection of culture, technology, and human belief.

With two decades of creative leadership across Taiwan and Greater China, Awing has helped global and local brands shape narratives that connect culture, innovation, and human truth.

As the Founder and Creative Partner of Good Percent, she is building a creative consultancy grounded in one belief: this world isn’t measured only by 100%.

As long as something is true, honest, and helpful to the world, that part of ‘good’ deserves to be seen.

Whether it’s 1%, 10%, or 60%, Good Percent goes all in for the good — helping good ideas, good brands, and good people shine brighter.