Beto Nahmad is the Executive Creative Director at VCCP Spain, leading the agency’s creative vision and the development of integrated campaigns. Originally from Argentina, he began his career in Buenos Aires and moved to Spain in 2002, building a professional trajectory of over two decades in the advertising industry.

He studied film in Buenos Aires and completed a master’s program at Hyper Island, shaping his narrative, strategic, and digital approach to creativity.

Beto has worked at agencies including Publicis, DDB, JWT, Delvico, and FCB, developing projects that combine creativity, strategy, and content across multiple platforms.

His work has earned him multiple Cannes Lions awards in categories including Radio, Audio, PR, Direct, Film, and others, and has been recognized at international festivals such as Effie Awards, Eurobest, and New York Festivals.

He has also been a speaker at TEDx and D&AD, while balancing his professional work with personal projects as a screenwriter and director.