Biboy Royong

Biboy Royong

Biboy Royong

Executive Creative Director

Dentsu Creative Philippines

PHILIPPINES

Biography

His work on Smart ‘TXTBKS’ won the first Cannes Grand Prix, Grand Clio, Grand Spikes, Ad Stars Grand Prix, New York Fest Grand Prix, as well as the Philippines’ first D&AD Yellow Pencil. He was also responsible for the country’s first AdFest Grand Lotus for the Vespa ‘Our Ride’ campaign .

His work ‘Dead Whale’ for Greenpeace is arguably the most viral campaign the country has produced. It won Grand Prix from Mad Stars and Cresta Awards. It also earned the Platinum and Best of Show awards from New York Festivals AME Awards, and Gold awards from various shows including Cannes Lions, Clio, LIA. It was included in AdWeek’s 12 Best outdoor ad campaigns of the year for 2018.  

He was also recently inducted into the country’s 4A’s Hall of Fame Awards.