Corianda Dimes is a creative strategist and brand marketer with over 15 years of experience at the intersection of culture and platform change. She is currently Senior Manager, Strategy at Netflix’s Brand Creative Studio.

Previously, she spent five years at TikTok during its critical growth phase, teaching brands how to unlock the platform to drive meaningful business outcomes. As Creative Strategy Director on TikTok’s internal creative consultancy, Creative Lab, she developed creative strategy for Fortune 500 brands and world-class agencies, before moving to Global Business Marketing to educate and inspire the platform’s advertisers at scale.

Prior to TikTok, Corianda led brand strategy at TBWA\Chiat\Day for clients including IMAX, Google Play, and QuickBooks, while building the agency’s social and digital capabilities.