David has 20 years’ experience flogging everything from sensible German cars to decorative garden meerkats. After cutting his teeth at Ogilvy and DDB, he’s spent the last 11 years at BMF Sydney working primarily on ALDI and Tourism Tasmania, helping launch the 'Good Different' and ‘Come down for air’ brand platforms respectively. His work has been recognised by most local and international award shows (and at least one Airbnb host). David likes work that works, and he’s helped ALDI Australia become the most awarded, efficient and effective retail account in Australia, with this work resulting in over 170 marketing effectiveness awards, including a recent Grand Global Effie.