Dudu Mokholo is a Chief Marketing Officer with over 25 years of experience shaping brands and driving growth across Africa’s most dynamic markets. An MBA graduate from the Wits Business School, she has led marketing transformation across FMCG, retail, electronics, and premium spirits in South Africa, Nigeria, and beyond.

She is a strong advocate for culturally led growth—building brands that don’t just communicate, but participate in culture. Her work blends classical marketing discipline with modern digital acceleration, with a focus on integrated brand building, portfolio strategy, and insight-driven innovation.

As a leader, Dudu is known for pushing for work that is both creatively ambitious and commercially effective—grounded in the belief that the most powerful ideas are those that resonate deeply with people and deliver measurable impact.