Eileen Ooi a veteran of 20 years in the advertising and media industry, Eileen’s known for her challenger mentality and her success in transforming business operations. She is passionate leader in raising next gen game changers in Asia region. Her bold perspective of the world, she spends her day advocating change leadership, raising media talents in the region and creating new conventions. Having led various agency disciplines such as Strategy, Digital, Account Leadership and Media Operations, Eileen’s expertise helps deliver robust solutions for her clients. Today, she is President of PHD Asia Pacific spending her energy in elevating PHD into a future-focused formidable brand. She is also the first female President of Malaysia Digital Association and spends her time to work closely with industry and government bodies to shape the digital economy in Malaysia. Eileen has a fierce passion for raising talents especially women to support them in leadership roles and for the digital, data and tech industry. With the rampant rise of work stressors, Eileen is an avid champion of organization placing priority on employees’ mental wellness, today she is mentor in the industry and continues her personal mission to break the stigma of mental health in Asia.