Fernando Pellizzaro, A.K.A. ‘Zaro,’ is a globally awarded creative leader with 20 years of experience across the U.S., Brazil, Argentina, and Portugal, creating work that resonates with culture and sparks conversations worldwide. Known for his human-centered and integrated approach, he has delivered groundbreaking work for brands including Burger King, Budweiser, Corona, Cutwater, Coca-Cola, Powerade, and Mondelēz, turning bold ideas into global conversations.

His portfolio includes six Super Bowl spots and some of the most iconic campaigns of recent years, such as Moldy Whopper, Stevenage Challenge, Eat Like Andy, This Coke Is a Fanta, Try Not to Hear This, and Budweiser’s Bigger Picture.

Zaro’s work has been recognized with more than 50 Cannes Lions, including four Grand Prix and one Titanium Lion, as well as 32 LIAs, 58 Clios, 55 One Show Pencils, and 31 D&AD awards, including the prestigious Black Pencil.

He has also been featured in leading industry rankings, including Business Insider’s 35 Stars Revolutionizing Advertising, Adweek’s Creative 100, and as a Creative Director of the Year nominee by Ad Age A-List. He was ranked the #1 most awarded Creative Director globally in the Cannes Global Creative Report (2020/2021) and named the #1 Creative Director in the world by The Drum in 2022.