Firas Ghannam is the Executive Creative Director at VML Riyadh, where he leads a growing team of creatives behind some of the region’s most culturally relevant and creatively ambitious campaigns. He began his career as an Art Director in Beirut before joining VML (formerly JWT) in 2010.

With a Master’s degree in Graphic Branding & Identity from the London College of Communication, Firas brings a sharp blend of strategy, design, and cultural insight to every brief. His focus: work that resonates, performs, and pushes boundaries.

Over the years, he’s helped drive creative transformation for brands like stc, HungerStation, Netflix, Coca-Cola, HSBC, Almarai, Burger King, PIF, Flynas, KUDU and many more.

His commitment to digital craft, brand experience, and innovation has earned him over 150 awards — including Saudi Arabia’s first-ever Grand Prix at Cannes Lions — a milestone that marked a new chapter for regional creativity on the global stage.

Firas continues to champion bold, meaningful ideas while helping mentor the next generation of talent, proving that great work can come from anywhere — especially here.