Gabriel Caramelo Eccher
Gabriel Caramelo Eccher
Marketing VP, Clash Royale
Supercell
FINLAND
Biography
Gabriel is a marketing executive with 15+ years of experience driving global brand growth across complex and highly competitive categories, including gaming, CPG, and QSR. He currently leads global marketing for Clash Royale at Supercell, a mobile gaming icon with over a decade of history.
Under his leadership, the game re-emerged as one of the most talked-about titles on social platforms and delivered a record year, doubling re-engaged players, increasing new player growth by 500%, and achieving 4x year-over-year revenue growth.
Earlier in his career, Gabriel held strategy roles at agencies including 72andSunny, DAVID, Deutsch, and Africa Creative, where he helped define brand positioning and led campaigns for global companies such as Taco Bell, ASICS, Burger King, World of Warcraft, Budweiser, and ESPN. He was also part of the team behind AB InBev’s creative capability transformation, contributing to the company’s creative success in recent years.