Georgina has over 25 years’ experience in communication, content, sport marketing and social media. She is a passionate advocate for the integration of content across all paid, owned and earned channels and has guided some of the world’s biggest brands with their marketing strategies.

Most recently Georgina has been CEO of Content at Omnicom Media Group across the Asia Pacific markets. She launched Creo, Omnicom's influencer marketing tool, across the region, streamlining the entire influencer marketing process, from strategy, audience analysis, talent discovery and contracting right through to content approval, live reporting and final measurement. Georgina also has led the Fuse brand across Asia Pacific connecting brands to culture in sports, music, film, gaming & Esports.

She has won over 150 awards internationally and nationally, including the Grand Prix at the Global Festival of media – twice. In 2022 she won the Campaign Asia Women Leading Change Award for APAC followed by the Most Inspiring Individual Award at the New Zealand Media Awards.