Guillermo Vega is Chief Creative Officer of Ogilvy North America and Ogilvy’s Global Creative Network Lead for The Coca-Cola Company, leading the creative vision and product for the agency’s largest region and running one of the most iconic portfolios in the world. He secured TCCC’s first-ever "Brand of the Year" at Cannes 2024 and won Coke their first Grand Prix in over a decade.

Prior to Ogilvy, Vega served as Chief Creative Officer for Saatchi & Saatchi London, where he was responsible for overseeing all the agency's creative output for clients like British Telecom, EE, The British Heart Foundation, DT, and Operation Black Vote.

Previously, Vega was the Executive Creative Director at 72andSunny in New York, the third and fastest-growing office in the company's network. There, he helped launch and establish the agency's New York offering and supervised work on clients such as Smirnoff, Samsung, Xfinity, Seventh Generation, Yoplait, and Cheerios.

Before joining 72andSunny, Vega was the ECD of Wieden+Kennedy São Paulo. He launched the Brazil branch, growing it from three employees to over 100 in 4 years while winning clients like Nike, Coca-Cola, Levi's, and Heineken, among others.

Vega has won numerous national and international awards at prestigious advertising festivals. He has participated as a jury member at award shows, including D&AD, Cannes, AICP, Clios, Art Director's Club, London International, FIAP, New York Festivals, El Ojo de Iberoamérica and El Sol.