Hadi Alaeddin is an award-winning creative director with 18+ years of experience in the industry, specializing in graphic design, branding, and advertising. He’s a designer that sometimes writes good copy, then goes to make good copy look good in film and print.

Hadi left Memac Ogilvy in 2020 and joined .Pomelo, the creative practice powered by APCO Worldwide. As the Regional Creative Director in EMEA, he leads a team of 55+ creatives across six countries, bridging the gap between what people used to call traditional comms and PR and the constantly changing world of creative.

Hadi co-founded Warsheh in 2011 – one of the most influential graphic design names in the Arab world at that time, working within Amman's cultural scene, exhibiting work and designing apparel and posters. That foundation gave him a unique perspective.