Jake grew up in Red Cliffs, Australia – population 2,600. It was here, when voted ‘Funniest Kid in High School’, he believes his advertising career was born. His innovative approach has since made him one of Australia's most awarded advertising creatives, with over 500 industry awards, including a 34 Cannes Lions, with 7 Gold and a Grand Prix. He has twice been ranked among the Top 20 creatives globally, and in 2024, was ranked 6th ECD worldwide by The Drum. During his 6-year leadership at VML Melbourne & Sydney, the agency ranked top 5 in Australia for 5 consecutive years, earning back-to-back Campaign Brief Agency of the Year titles in 2023 & 2024, and the 2023 Global Agency of the Year at the London International Awards. Other career highlights have included creating a global dog adoption movement, having a TV ad on display in an art gallery, launching a feature film, strapping Fit Bits to chickens, replacing phones with KitKats and having work featured in the book ‘100 Ideas that Changed Advertising’. In late 2024, Jake took on a new challenge as Chief Creative Officer at VML Czechia, where, in under a year, he led the agency to win the Czech Republic’s first-ever Grand Prix at Cannes Lions.