Jesús Rasines, known as Chus, is Chief Creative Officer at Havas Creative Spain and originally from Cantabria. He earned a degree in Information Sciences, later studied Screenwriting, and completed Master’s degrees in Creation&Arts and Humanities. He began his career in digital advertising in 1999 as a copywriter and, by the age of 29, had become Creative Director.

In 2008, as Executive Creative Director of Ogilvy One Madrid, he transformed an agency with little creative track record into one of the most awarded in Spain and a reference in digital advertising. Much of this success was driven by campaigns for ING Bank, which received over a hundred awards at international and national festivals.

In his next professional step, still at Ogilvy, he assumed intergral responsibility for clients like Mondelez, Decathlon, The Heineken Group, the Spanish Traffic Authority, Leroy Merlin etc and led the creation of award winning campaigns and initiatives that have made a social impact and influenced public conversation.

He has been Chief Creative Officer at Havas Creative Spain since 2025 and, as well as still loving advertising, he loves books, guitars and his son Jorge who, like him, looks like his grandmother.