He began his career as a copywriter at McCann Santiago in 2005, later working at global networks such as TBWA and Euro RSCG.

In 2019, he returned to McCann as Chief Creative Officer, where he led the agency to achieve the #1 position in the Crema Ranking for the first time in its history. He repeated this achievement in 2021, the same year McCann was also named the #1 creative agency in the local ranking, again for the first time.

In 2022, he took on the challenge of becoming President and CCO of DDB Chile, working alongside DDB Latina to relaunch the Chilean office and restore its creative leadership. In 2024 and 2025, the agency was named Network Agency of the Year. In 2025, he reached a historic milestone: DDB Chile became the #1 agency in Chile (and #20 in Latin America) at Cannes Lions, and was also named Agency of the Year in Chile at El Ojo de Iberoamérica.

In January 2026, he decided it was the right moment to go independent and took on the role of CCO at Puerto Chile.

Throughout his career, he has won over 250 awards, including Cannes Lions, The One Show, LIA, Clio Awards, El Ojo de Iberoamérica, El Sol, and Effie LATAM.

He has been nominated multiple times as Best Creative at MKTG Best Chile (2018, 2020, 2021), winning the award in 2022. That same year, he was also named Best Creative Director by the local creativity festival. In 2024 and 2025, he was included in Forbes’ list of the 50 most creative people in Chile. In 2025, he won MKTG Best again, this time as an Agency Executive, and was also named Creative of the Year in Chile at El Ojo de Iberoamérica.