Katariina Ollari is currently the most awarded social media talent in the Nordics.

She started her career on the client side at a dairy company before jumping to agency life, where she spent five award-winning years at TBWA.

Four years ago, she left TBWA to build a social media team from scratch at NoA | Bob the Robot. Under her creative leadership, the team quickly grew into the most awarded social media team in the region. Last year, Katariina’s work bringing education to TikTok was the only truly Finnish Lions winner, securing the agency’s first Lion in 20 years.

Katariina’s work has been awarded in Cannes Lions, Effie, One Show, Eurobest, D&AD and global TikTok Awards. Her work continues to set the new standard for creative excellence in social media across Northern Europe, earning over 50 national and international awards, including numerous national and global Grand Prix’s.

Most importantly, Katariina is driven to transform the industry, moving beyond traditional advertising to creativity that disrupts and truly lives on social media.