Kayoung Seo is a creative leader with 14 years of experience at Cheil Worldwide, where she has built her career as a Copywriter and Creative Director. She has led various domestic and international campaigns for major brands, including Samsung, Burger King, and WWF. Her work focuses on connecting creative ideas with strategic results, which has led to several honors at international advertising festivals. Early in her career, she represented South Korea twice at the Young Lions competitions, demonstrating her potential on the global stage from the start.

Her award portfolio includes Bronze at Spikes Asia in both the PR and Healthcare categories, as well as a Bronze at AD STARS in Brand Experience. Additionally, her work has been recognized on the shortlists of Cannes Lions and the Clio Awards in the Media, Creative Strategy, and Digital categories. She believes in the fundamental power of creativity to solve problems and strives to take her work a step further each year. As she continues to evolve within the industry, she remains committed to delivering creative solutions that are both original and effective for a wide range of global clients.