Khaled leads Brand Communications for P&G’s Feminine Care business across Asia, Middle East & Africa and responsible for Levant E2E Commercial operations for Feminine Care Business. Based in Dubai and fluent in Arabic and English, he builds social-first, insight-driven programs that link creativity to sales and share—partnering closely with Sales and Finance to prove impact.

Across Always and Pampers, he has orchestrated integrated campaigns, launched an in-house creator engine that activates 100+ creators per month, and embedded clear scoreboards and escalation protocols that safeguard reputation with zero disruption. His work spans SDG, Social & Creators, PR, and Brand Experience—earning 50+ global and regional awards while strengthening brand equity and conversion.

A calm, structured leader, Khaled’s golden rule is ‘listen first, act second.’ Khaled rejects ‘that’s how we’ve always done it,’ believing evolution is the craft. Mentored by a former CEO who championed purpose over profit and inspired by A.G. Lafley’s consumer-first leadership, he focuses on balancing rigorous, data-driven decisioning with authentic, human storytelling.

Notable work includes Whisper’s ‘Keep Girls in School – The Missing Chapter’ (Cannes Lions SDG Grand Prix 2022) and Pampers ‘Preemies—Joy Has Come Early’ (multi-award-winning, 2025).