Khethiwe Makhubo is a strategic integrated creative group head. A shapeshifter in design and art direction with skills expanding to e-commerce, social media, print, mobile apps, TV etc. She has over a decade of experiences in advertising, working in different agencies from start-ups to big networks and across brands, ranging from FMCG to telecommunications. With a strategic and collaborative mindset across PR, SEO and media she is able to understand and bend channels and communication platforms to better serve the creative work and to reach and change the lives of the intended audiences.

Her goal as a creative is to always scorn the mediocre, to embrace the iconic and timeless. The dragon she is always chasing is to remain teachable in order to achieve at the highest level. In her tenure in South Africa’s advertising creative industry she has managed to win numerous awards from a Loeries Grand Prix to a Gold Canne.