LaToya T. Christian is an executive strategist and founder of Brazen, an advisory and consulting firm specializing in audience intelligence, cultural insight, and data-driven growth. With over 15 years of experience across retail, entertainment, and technology, she advises C-suite leaders on navigating the intersection of media, consumer behavior, and a rapidly evolving marketplace.

She has partnered with global brands including Google, Target, Unilever, and JPMorgan Chase, driving measurable impact by strengthening brand performance, identifying high-growth consumer segments, and translating cultural shifts into actionable growth strategies. Previously, as Executive Director at WPP Media, she led large-scale, multi-channel initiatives, shaping strategy across more than $300M in media investment and uncovering nearly $2B in revenue opportunity, delivering ROI performance above industry benchmarks.

Her work sits at the intersection of media, content, and data, translating audience intelligence into clear strategic direction. She has built partnerships with leaders across major media organizations, aligning cross-functional teams to deliver business outcomes.

LaToya has been recognized as a Top Woman in Media for Data Innovation by AdExchanger (2025) and a Marketing Data Disruptor by Cynopsis (2023). A sought-after voice on AI, data ethics, and consumer behavior, she has spoken at Cannes Lions and Advertising Week New York.