Lauren Thomson is VP of Creative Strategy and Integrated Communications at MSL, with 15+ years of experience turning human insight into earned-first ideas that resonate in the real world. She has partnered with brands including P&G, Starbucks, Kellogg’s, McDonald’s, General Motors, Mondelez, RBC, TD, Rogers and Sun Life, with work recognized at Cannes Lions, The One Show, Clio, Effies, CMA, PRovoke and Strategy.

Her focus is on helping brands move from interrupting culture to contributing to it, building ideas at the intersection of what brands stand for and what people genuinely care about.