London based, I started out in graphic design and have always believed that loving what you do matters. I started in a small Peckham studio before working across a number of design and branding agencies, building a strong grounding in craft and visual thinking.

A move into advertising reshaped things, letting me work on ideas in a different way. With a design-led perspective, I went on to lead a cross-disciplinary team, where different perspectives came together to create something strong, raising the standard of design and craft in the agency.

I’m now Executive Head of Art at M&C Saatchi. A large part of my role is focused on craft, making sure the work is well made, with the intent, precision and care that gives an idea real edge.

I’ve worked with brands including Adidas, Just Eat, Chivas Regal, Xbox, Vodafone and eBay.

I’m driven by strong ideas and good design. I question what’s expected, push things further and, when needed, bend a few rules. The best ideas can come from anyone. I make sure every voice is heard.