Lorena Berges is a Creative Director at DDB Latina Puerto Rico, ranked among the Top 5 agencies in Latin America at Cannes Lions 2025 and named Best Agency in Iberoamérica by El Ojo Festival 2025.

With over 15 years of experience, she has played an integral role in projects recognized at major international festivals, including Cannes Lions, El Ojo de Iberoamérica, the Effie Awards, and Clio Music. Notable work includes ‘Tracking Bad Bunny’ for Rimas Entertainment, ‘Found in Translation’ for Medalla Light, and ‘LoopHotel’ for La H Beer —contributing to a total of 1 Grand Prix in Entertainment Lions for Music, 1 Gold, 2 Silver, and 3 Bronze Lions.

Her previous jury experience includes El Ojo de Iberoamérica, the Effie Awards, and Peru’s Premio APAP.

She is a recipient of the Mujeres+ Award at El Ojo, recognizing creative leaders who drive innovation and gender equality in the industry, and has also participated as a LIAisons mentor and speaker at academic events.

Lorena is passionate about creating culturally resonant work, with ideas that connect both locally and globally.