Global media strategy and investment leader with 15+ years of experience across Europe and the U.S., spanning both brand and agency environments. She specializes in driving growth through data-driven media strategy and investment optimization, with deep expertise in managing large-scale budgets, building global frameworks, and improving marketing ROI through disciplined, insight-led decision-making.

She has led cross-market teams and worked closely with agencies to connect media investment to measurable business outcomes. Her work includes award-winning, best-in-class OOH campaigns such as Oatly’s Paris Mural and the Australia ‘Oat Dealer’ campaign.

Recognized with multiple international industry awards, including Effie, The Drum, and MIXX Awards, she has also served as a jury member for several global media and marketing awards, contributing to the evaluation of outstanding creative and effective work.

She brings together strategic thinking, creativity, and executional excellence, thriving in fast-paced, high-expectation environments where media is a key driver of business impact. She consistently partners with senior stakeholders to align strategy, innovation, and performance across global markets and deliver measurable growth outcomes.