Mary Anne He is Head of Data and Insights at Havas Middle East, where she leads a multidisciplinary team across analytics, data science, and strategic insights. She plays a central role in shaping how intelligence informs creativity across Havas Creative, Media, and PR, ensuring data actively drives both idea development and effectiveness.

With over 15 years of experience across the Middle East and APAC, she specialises in turning complex data into clear strategic direction that drives cultural relevance and business growth. She is energised by exploring data challenges and developing new approaches to insight-led innovation, bridging analytics and creativity to create more effective and culturally resonant brand work.

At Havas Middle East, she has been instrumental in embedding data into the group’s Converged approach, connecting audience intelligence, measurement, and creative development into a single strategic system that shapes brand platforms and communications at scale. Her work has contributed to the growth of key clients, enabling sharper audience understanding and stronger strategic clarity.

Through her leadership, data and insights have become a driver of both performance and creativity, contributing to work that delivers measurable business impact and achieves global creative recognition.

Mary Anne began her career as a Chartered Accountant, bringing a strong foundation in rigour, accountability, and effectiveness to marketing.