Mo Chen is one of China’s most recognized female creatives — instinct-led, purpose-driven, and deeply in love with the work. Since joining TBWA\Shanghai in 2015, she has grown into the role of Executive Creative Director for TBWA\China. Mo blends craft with conviction — balancing disruptive vision with a belief in the power of creativity to move people and shape culture.

Mo’s creative vision has been celebrated on the world’s most respected stages — Cannes Lions, D&AD, One Show, Spikes Asia, LIA, and beyond. She has crafted standout campaigns for brands like adidas, BMW, and more, delivering ideas that spark attention and shape what’s next. Her thinking is bold yet elegantly simple — leaving a quiet resonance that lingers.

Mo has served as a jury member at Cannes Lions, the One Show, Spikes Asia, One Asia and MAD STARS. She was also recognized as one of Campaign Asia’s Women to Watch in Greater China.