I believe the strongest creative ideas are rooted in strategy, uncovering where brands move from interrupting to truly connecting.

With experience across FMCG, banking, automotive, pharma, education, and NGOs, I bring a hybrid perspective that blends creativity with data. As Strategy Director at PHD Costa Rica, and with past experience at TBWA\RIOT, I’ve developed a strong ability to orchestrate brand experiences that balance business goals with human insight.

My work has been internationally recognized, including Costa Rica’s first Bronze Glass Lion and a Silver PR Lion at Cannes Lions, a Gold Clio, and multiple awards across Effie, Clio, WARC, M&M Global, Sabre, and PHNX.

I’ve also served as a jury member at leading festivals such as Effie, El Ojo de Iberoamérica, and FOMLA, supporting the recognition of impactful, purpose-driven work.