Monica is the Chief Social Marketing Officer at McCann. With over 20 years of experience in the sector, Monica was appointed to lead McCann’s global social media practice, in 2022. Having spent years developing and operationalizing the practice, she now leads the development of our social and influencer capabilities within McCann Content Studios and through our global network and offices. Monica’s impact on the business and industry was recognized by Adweek 50 in 2025, Digiday chose her as their Ad Executive of the year and most recently Monica was chosen as an honoree in Campaign’s Inspiring Women Class of 2026. Monica is a regular speakers on stages, judges industry awards and write thought leadership pieces around creativity in the still emerging field of Social and Creator Marketing. In addition Monica is wildly supportive of talent development, especially new talent and students entering advertising, and over the years has contributed expertise to university boards and talent development programs like HyperIsland and D&AD New Blood.