Paulo Ilha is a founding partner and Chief Media Officer at Galeria Holding, Brazil’s largest independent communications group. He leads the integration of media, data, and technology to drive business growth for leading brands.

Known for his perspective on media as a growth system, Paulo advocates for modern marketing governance, combining first-party data, hybrid attribution models, and full-funnel orchestration. He has served as a juror at the Cannes Lions International Festival of Creativity and is a frequent contributor to industry discussions on marketing effectiveness.