Peter Dobbyn is Creative Director at Publicis Dublin, Ireland’s most internationally awarded agency for three years running.

Before joining Publicis, he worked as a Copywriter at Ogilvy Dublin and Rothco (now Droga5 Dublin). Over the past 11 years at Publicis Dublin, he has helped shape some of Ireland’s most celebrated campaigns.

Peter’s work has been recognised at every major international award show, including Cannes Lions, D&AD, The One Show, the Clios, LIA and Eurobest.

His standout Heineken campaigns – Pub Succession, Unwasted Beer and Pub Museums – have earned global acclaim, with Pub Museums alone winning four Gold Lions, four Silver Lions, a Titanium shortlist and two Eurobest Grand Prix.

In 2024, Peter was ranked joint-second Creative Director of the Year at the Golden Drum International Festival of Creativity, and he is currently ranked 6th Creative Director in EMEA according to The Drum’s World Creative Rankings.

He is a driver of big ideas at work and three little boys at home, all of whom are quietly judging Peter for not bringing them to Cannes this year.