Prachi Narayan is a senior media and creative leader with nearly two decades of experience across storytelling, branded content, experiential marketing, and brand strategy.

As Managing Partner at Havas Play India, she leads culturally resonant, award‑winning brand experiences for some of the world’s most influential brands and has been instrumental in steering the agency to major recognition, including Campaign Asia’s Gold for Content Marketing Agency of the Year.

Prachi’s career began in broadcast journalism as a news anchor with leading national networks before she transitioned to brand content leadership at Republic Media Network and later led strategic and creative operations at Prime Focus, overseeing Disney SEA’s largest on‑air promotions campaign. Her work spans marquee cultural and experiential platforms such as the IPL, MAMI, and the Edinburgh Fringe Festival, and she has partnered with iconic brands including Hyundai, Tata Motors, Swiggy, Puma, Colgate, and Bumble.

A Spikes Asia 2026 jury member for Entertainment, Gaming & Music and an e4m Content 40 Under 40 honouree (2023), Prachi continues to unite analytical insight with human storytelling—driving meaningful connections between brands, culture, and communities.