Prerna embodies a global, multi-disciplinary lens Cannes Lions seeks in its jurors.

With over 20 years of experience, she has held senior roles at Al Jazeera, BBC, Meta, and Cisco, and currently serves as VP of Communications for Sony Music across Asia and the Middle East. Her journey from a foreign correspondent —reporting on the Syrian refugee crisis, the Darfur crisis, and the Sri Lankan conflict—to a corporate leader, has honed an unparalleled ability to craft authentic, high-impact narratives rooted in empathy and rigor.

At Meta, she led regional strategies during periods of rapid technological change, further bridging the gap between digital innovation and storytelling. Her professional achievements are rooted in the intersection of creativity and commerce.

Prerna has pioneered regional communications strategies that transform to deliver measurable commercial outcomes. Her journalistic rigor ensures she evaluates creative work through a lens of cultural sensitivity and ethical impact, identifying what truly resonates with local audiences.

Beyond her professional life, Prerna maintains her creative energy through a dedicated practice of meditation and yoga. She believes in staying active, often spending her time outdoors in nature or engaging in a competitive game of pickleball. This balance of mindfulness and movement fuels her pursuit of excellence in the dynamic world of communications, music and culture.