Rafael Urbano has been CEO of Carat Spain since 2022, after joining Dentsu as top executive at Iprospect from 2014–2022.

He was previously General Manager of Havas Media for ten years and spent 13 years at Procter & Gamble in multiple roles.

Rafael has managed major accounts like P&G, El Corte Ingles, Repsol, Mahou San Miguel, Mutua, Santander, IKEA, Carrefour, BMW, ING Direct, Vodafone, Burger King, Shiseido, Iberdrola, BBVA, Orange, LVMH, Axa, Alain Afflelou and Danone.

He holds a Chemistry degree and postgraduate credentials in Digital Marketing from IE Business School (Spain), a General Manager Programme from INSEAD (France), and PADDB+ in Digital Business from The Valley (Spain).

Rafael has served on industry boards including AM Media Agency Association, Autocontrol Advertising Self-Regulatory Organization, AIMC Joint Industry Committee for audience measurement.

Rafael has been a jury member for various awards such as Eurobest, Effie Awards, Young Lions Marketers, El Sol, and JCDecaux Awards.