Sally has worked across markets in the Middle East, North Africa, and Europe, spanning a wide range of sectors. Her focus has always been on creating concepts rooted in powerful insights that become part of people's everyday lives: what they see, feel, think, say, and ultimately, do.

After 10 years at J. Walter Thompson, Sally joined Interesting Times Dubai as Regional Creative Director in December 2021, leading the creative department across a portfolio of clients in KSA, UAE, Kuwait, Oman, and France.

Her work has been recognized by Cannes Lions, D&AD, Clio, Dubai Lynx, Athar, MENA Effies, LIA, New York Festivals, and The Loeries. In 2018, she was selected for the Cannes Lions See It Be It program for future female leaders. She has also served on the Grand Jury for the New York Festivals Advertising Awards and the Gerety Awards.